Case study · Nova Southeastern University · Davie, FL
How NSU got a campus photo booth for $0
NSU wanted something students would actually use and post about, without buying equipment or adding staff. Here is how the first SmileMore booth went from a conversation to a line of students.
Don Taft University Center
$0
Cost to NSU
~190
Sessions in the first two weeks
~$1.5k
Gross sales in those two weeks
2 in 3
Guests also texted themselves the digital copy
The goal
Student centers compete with every phone in the building. NSU wanted a reason for students to stop, hang out, and share the campus. It had to cost nothing up front and run without anyone watching it.
What we built
A full-size enclosed booth wrapped in Sharks blue in the lobby of the Don Taft University Center, open since August 2026. Every strip prints with the Sharks logo, so it is a real campus souvenir. Guests tap a card or phone, pose for four frames, and get two strips plus a QR code for the digital copy.
install morning
ready by lunch
Install day
We rolled it in through a standard door, plugged it into one outlet, and ran test strips the same morning.
Who uses it
Roommates on move-in day, couples on game night, parents on visit weekend, and students who just needed a break between classes.
About 190 sessions and around $1.5k in sales in the first two weeks, soft-open weekend included. Two in three guests also texted themselves the digital copy.
What NSU did not have to do
- Buy, lease, or insure equipment
- Train staff or handle cash
- Restock paper or call for repairs
- Track sales. The monthly report does that.
Want the same thing at your venue?
Same booth, your colors and logo. 90-day trial, and we take it out free if it is not working for you.